The Unbranded Blog

Marketing- minus the hype

Saturday, December 10, 2022

Hello

Welcome to the Unbranded Blog

We find ourselves surrounded by marketing- to the extent that it is almost a part of popular culture, with glitzy ads, big name celebrities and huge budgets all masquerading as great marketing. The bad news is that great marketing need not be any of these- it usually is just great consumer insight combined with the right balance between disciplined execution and creative inspiration. The Unbranded Blog takes aim at the hype that is often confused with great marketing. No hype, no fluff, just a ruthlessly honest look at the world of marketing.

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